Monday, March 5, 2012

Feature & Giveaway: Victory Patterns

Anouk
I feel like one of the luckiest people in the world! I have had the opportunity to host wonderful features and giveaways of late and I'm delighted to have the chance to showcase Victory Patterns. Victory Patterns is owned and operated by the lovely and talented Kristiann, a fellow Canadian, I'm proud to say! From the website:

I’m a designer, teacher, and lover of “making” of all sorts. I started sewing as a kid when I had the great idea to turn a towel into a shirt. I forecast that terrycloth would be huge next season. shockingly, it was! I was hooked.

After studying fashion design, I worked as a designer, stylist and costume designer, and then became a sewing and drafting instructor. I fell in love with teaching! The best part is seeing the pleased smile on a person’s face when they’ve made something with their own two hands. Being a part of that process in a small way feels amazing!

Victory Patterns came from a desire to create a responsible and ethically produced clothing line, combined with a love for DIY, and the desire to contribute to that growing movement. I decided to make a user friendly, fashionable DIY clothing line. I hope that you like it! I have lots of ideas up this sleeve of mine, and I hope to share them all with you soon. In the meantime, sew your heart out!!
Take it away, Kristiann!

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Hazel
You have a lovely meandering path that led you to pattern designing. What was it about designing patterns that spoke to you?
I have always daydreamed about running my own business. After teaching for some time, I saw all of the great ways that independent designers of fabrics and crafts goods were using their skills in unique ways to cater to this growing market of DIY. I realized that my passion was not only fashion design, but generally in just making things. I loved helping to give people the skills to do the same. I decided to create patterns because I saw that there was a need for it, I enjoy the technical challenge of it, and because it allowed me to design clothing while avoiding some of the complicated and undesirable factors involved in developing a physical clothing line.


How has your desire to create responsible and ethically produced clothing impacted your design process?
The decision to produce a clothing line in the form of patterns means that I have to reconsider who is making the product, and design it with their ability and skills in mind. Normally a professional contractor would be sewing the line, but with patterns, it's a sewing hobbyist. It's the first time I've had to design while considering sewing skill set, but it's a new limitation for me and it's a good challenge!

Chloe
What was the inspiration behind your first pattern collection?
I looked to classic vintage silhouettes and detailing and updated it with a modern touch. I wanted to keep the styles versatile and I tried to incorporate little details here and there to make it feel special.

I absolutely adore the Lola and Anouk patterns and I want to sew both of them this year. Out of your current collection, what are your favourites?
Hmm, it’s hard for me to pick. I get a lot of wear out of them. I love Madeleine because I find it goes well with a lot of things. I love Lola for lazy days, and Ava for fancy ones, and Hazel when I want to dress up, but not go over the top. It's also easy to dress up or down depending on the fabrics you choose.

Lola
In your opinion, what elements are imperative to both garment and pattern designing?
You can give two people the same design, and you can end up with two very different looking dresses based on how each person interprets the design, or how their hand is at drawing. In both design and drafting, I think it is important to understand balance and proportion. In drafting, I think having a have a good sense of line development really helps.

What drew you towards the modern PDF rather than the more traditional printed tissue for your patterns?
I originally wanted to print the patterns, but in the beginning it was difficult to source a tissue printer and I found that PDF’s were a great way to start out if you have limited capital. I’m still considering printing the patterns, but for now, having a digital product allows me to spend the time developing the company and creating more patterns that would otherwise be spent facilitating orders. But I’d love to get feedback from people to know what their preferences are on this topic.

Ava
I love to see an independent organization so embraced as you have been by the sewing community! What is most rewarding about being a part of this community?
Oh my gosh, it really is amazing. People have been so welcoming, positive and supportive. It completely makes my day when someone takes the time to drop me a line to tell me that they like the patterns. I love how passionate this group is, and how eager they are to learn and share with each other. The most rewarding thing is feeling like I've inspired someone’s creativity in a small way, and also seeng the final creations people make with the patterns! It's always such a nice surprise.

Who / what has had a significant influence on your style?
I’ve always loved vintage clothing from various decades, and I’m drawn to that aesthetic when designing. I always loved going through old family photo albums and looking at old pictures of my mom in the 60’s and 70’s. I always thought she had the best style, and I think those photos had a big influence on me.

Chloe
Like any creative person, I’m sure you have ideas simmering away for new pattern designs. When can we expect a sneak peek and/or debut?
Always! I fall asleep at night thinking about sleeves, collars, and dart manipulations. I’m currently designing a new line, and I’m hoping to have it ready for the late spring. I’ll do my best to keep you all updated through bog posts, without leaking too many secrets

What’s your biggest success to date? Biggest challenge?
The biggest success is just seeing how positively people have responded to the patterns. After all the work that goes into them, it's a huge delight that people like them. It also great to see sales increasing month by month too! The biggest challenge is balancing work and life and fitting it all in to a day. I can easily be a workaholic if I’m not careful. I love every part of running this business, but I have to make sure to dedicate time to taking care of myself, spending time with people that I love, and doing other things that make me happy.

Madeleine
What short and long-term plans do you have for your business?
Aside from the new line of patterns that I'm currently working on, I'm researching printed patterns and may decide to go in that direction down the road. I have two big time dreams for now... #1. I would say textile design is one of my biggest passions, and I would love to one day have the opportunity to develop some prints. I have some projects in mind for this which I'll keep a little secret for now, but it would be a dream to even produce beautiful prints for yardage fabric. Big time dream #2. To work with a charity called Plan with their "Because I'm a Girl" initiative to empower and enable women in developing nations. I'd love to help to teach girls and women valuable skills in sewing and production to help them to gain employment. 

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Isn't she amazing?  I know I'm looking forward to watching Victory Patterns grow.  Be sure to like them on Facebook and follow Kristiann on Twitter

Kristiann has put together a generous giveaway for all of you!  She is offering a three-pack of her patterns to one lucky reader!! To enter, leave a comment in this post and tell us which three patterns you would choose and why.

The giveaway closes on Monday, March 12th at 11:59 EST and the winner will be announced on March 13th.  

107 comments:

Joyatee said...

What a great giveaway!

I'd love to have the Lola, Hazel, and Chloe patterns--because I already have the rest of them! I love the Victory Patterns.

Paige P said...

I would for sure love the Ava, Chloe, and madeline!

Marie said...

Oooh, what a wonderful interview! I'd love to be in with a chance to win 3 patterns please. My choice would be Madeleine, Hazel and Anouk. I already have Ava and Chloe...must sew them up soon!

Feminizzle said...

*Three* patterns?? This is such an amazing giveaway! Anouk has been on my "want" list since I first heard of Victory patterns. Aside from that, Ava and Chloe are definitely in my top three. Thanks for such a great opportunity!

dawnsnny said...

I love the Madeline, Lola, and Chloe! I have been oohing and aaahing over these patterns for months now! Sooo pretty. I really love the casual and comfy Lola, it can be so diverse depending on the fabric. And the Madeline is just plain cute.

Mika said...

I would love Lola, Hazel and Madeleine - I already own the other three, and how great would having the whole set be? Thanks for hosting!

kristenmakes said...

WOAH! Awesome giveawy! Thanks Sarah & Kristiann. Wow, so hard to choose from these lovely designs... I would pick Chloe, Ava & Anouk. They are so unique and very versatile. A sewist can do a LOT of different looks/styles from those patterns!

Nica Evs said...

I adore the Madeline, Lola and Chloe-they are such cute and versatile designs!

Kristin said...

What lovely patterns! I had never come across Victory Patterns before, so thank you for introducing us. :) I would choose the Chloe, Anouk, and Ava patterns, because those are my favorites. I especially love the Chloe- the sleeves and details on the bodice are adorable!

~Kristin

charlotte said...

what a great give away! I would choose the Ava dress because it is so stylish, the Chloe dress beacuse it looks as if it has many possiblilities, and finally the Madeleeine skirt I think it would look so beautiful with a little blouse. I would love the chance to make some of these.

Gillian said...

Oooh, what a lovely giveaway! I'm a Canadian too, so you both have a soft spot in my heart! Kristiann, I was so excited and hometown-proud when I saw that you had developed a line of patterns - and I love how they fit perfectly into the modern sewing aesthetic, but are also totally unique and different from what other indie designers are creating!

If I could choose any three that would fit into my wardrobe, I would choose Lola, Hazel, and Chloe! :)

Tilly said...

Great interview - really inspiring and fascinating to hear more about Kristiann's background and plans. Thank you!

Oh wowzers, what a great giveaway too! I've already bought Hazel so I would pick Ava (cos it's just so pretty), Chloe (the kind of dress you could dress up or down) and Anouk (for the crazy detailing). Unfortunately I'm far too short to pull off the Madeleine!

House of Pinheiro said...

I would love to try the Lola, hazel and ava. There look so cute xx

emmalemma said...

What an awesome giveaway! I would love Chloe, Anouk, and Ava. They look like they have so much potential!
Thank you :D

emmalemma56 [at] gmail [dot] com

Symon said...

Wow, thanks for this lovely interview - I had no idea Kristiann was Canadian too, or you either for that matter... yay fellow Canadians!! :)

I really like Chloe, Hazel, and Lola, as they're all lovely dresses that could be worn casually, not just for a dressy occasion :)

Andrea B said...

Yes please! I'd love the Ava, Anouk and Madeleine patterns. Why? Because they're unique and beautiful.

ElizabethB said...

I've been a fan of Anouk for a little while now, but I've always been too intimidated by all the detail! I love Madeline for the suspenders and huge pockets. And I've always been fond of Hazel because I never get enough of secretary bows!

Lynn said...

I would choose Hazel, Chloe and Anouk! I love the details on these, and I think they would flatter my mid-40s body the most.

Jessie said...

It was hard to choose but I think the Ava, Hazel, Chloe are my favorites. How fun.

Stevie said...

Wow what a generous giveaway!
I adore Anouk, Hazel and Chloe! I've never tried these patterns before and I love independent companies! Its so refreshing!
Stevie x

Bridget said...

I'd love Lola (for the weekend) chloe (for work) and ava (for Friday night) i've been lusting after these for a while and between them all my wardrobe gaps will be filled.

Gerwerken said...

My favorites are Ava, Anouk, and Chloe because I think they would be the most likely to flatter my curvy figure. Thanks for such a great giveaway!

Lisette said...

That's an easy pick - Lola, Anouk and Ava have been on my wishlist since Victory Patterns first launched!

Evie said...

I think with Hazel, Chloe and Lola you've got dresses for all eventualities! I'd love to give these a try.

Vicki said...

Hazel, Lola and Chloe!
There's a mix that's casual and perfect for weekend lounging or shopping, something for work and a pretty something for the rare occasion me and Husband have a date night!

Emma said...

I would like Lola, Hazel and Madeleine! I have the other three and can't wait to make them!

oonaballoona said...

deeeelightful interview!

very much liked on facebook (as roxietoxl) followed on the tweetster (as KalkatroonaOona), and if i am so lucky i would chose the anouk, lola and ava.

Christine said...

Thanks for hosting this giveaway! I've been wanting to try Victory patterns for a while now. The three I'd love to try first would be Anouk, Madeleine, and Chloe.

jill said...

I love these designer interviews. Such a nice peek into the creative/work process. All the patterns are lovely, but I'd have to go with Chloe, Hazel and Madeline.
Much thanks for putting this together!

Salma said...

Oh wow that's so sweet! My top three would be Ava, Hazel and Chloe! They're so sweet and feminine! Thank you!

Forrest said...

I really want the madeline, anouk and chloe. Thanks so much!

Rachel Bain said...

Oh, I love Victory Patterns! I'd get Chloe, Anouk, and Ava. :)

Kimbersew said...

wow, what a generous giveaway! I would love to have the Chloe (I love the little cap sleeve set up on the shoulder) the Hazel (vintage vibe and totally street-ready) and the Anouk (delicious details). Beautiful!

Donna said...

That's a generous give-away - thanks for hosting it! I've been wanting to try the Anouk, Ava and Chloe patterns.

joellestlaurent said...

I looove Victory Patterns! I bought the Ava pattern the second I saw it, and I would love to expand my collection with the Hazel, Madeleine and Anouk!

Heather Lou said...

Giveaways like this make me sooo happy. I've been DROOLING over Anouk, Hazel & Ava ever since I discovered this awesome company a few months ago (and the names are SO cute!) Love love love Victory Patterns!

little Bean said...

I love Lola, so simple and comfy looking, Hazel, so lady-like, and Chloe, so curve enhancing. Yum! and thanks for the great interview.

Rachel said...

I've been looking at her patterns for weeks trying to decide which ones I want. I think I've finally settled on Lola, Hazel, and Chloe.
I would LOVE to win these!
rachelannstott@yahoo.com

Miss Crayola Creepy said...

Hazel, Ava, Lola. Why? Because now I am obsessed!

Emily said...

I love these patterns and keep hearing such great things about them! I'd love to try the Hazel, Ava and Chloe patterns. The Ava looks just like one of the Jason Wu for Target shirts (and I didn't buy it because I thought, hey, I can do that!).

Ursula said...

Oooh I love all of them! After much deliberation I would have to say Ave, Anouk and Hazel. Gorgeous! Have added Victory Patterns to my blog list too! Ursula

Natalie said...

I love indie patterns. they are so cute and fresh.
I like lola,ava and cloe. though it's hard to pick!

Magpie Mimi said...

Ooh Ooh Ooh! I'd have to pick the Madeline, Chloe and Anouk patterns! Thanks for such a fantastic giveaway!

Tiffany W said...

I can't wait to try Victory Patterns. I really love the style of clothing in this pattern line. I first three choices would be Hazel, Chloe, and Anouk. The Hazel dress is very feminine with a little vintage feel. Chloe is a great silhouette for the summer. I love the Anouk can be a dress or blouse. Thank you for the chance to win.

Johanna said...

Ooh I would love to win! My favourite is Ava, and the other two I would want would be Chloe and Lola :)

I think Victory Patterns will be a big success and sounds like it couldn't happen to a nicer lady :)

Mary said...

I have been loving Lola, Hazel and Chloe for awhile now. I have been holding off until I have finished sewing up some of my other independent patterns. Thanks for the great interview and giveaway.

Michelle said...

What a great interview, and an equally great giveaway!!

I'm still a newish seamstress. I'm drawn to Hazel I love a simple slip dress! Lola, a nod to the 80's without being over-the-top! Chloe, such great details!

Thanks so much for hosting!

Miss Prickly said...

Lola, Hazel and Chloe....I've been eyeing that Chloe pattern for a while now. Such great details.

Kristin said...

They are all lovely, but I think Hazel is my favorite. So simple, but so feminine at the same time.

Marchelle said...

This is sew exciting! (pardon my horrible pun)

I would choose Anouk, Madeleine, and Ava.

Kim @ craftyNHmom said...

I'd choose Chloe, Ava and Lola because they look so fun to make. Thanks for the chance to win! They are adorable patterns.

Debi said...

FABULOUS giveaway! I would choose Anouk, Ava and Hazel!

Cheryl said...

Chloe, Ava & Anouk are just lovely!

rebekah said...

I would pick the Chloe, Anouk, and Lola. They've been on my wish list for a while now.

rebekahricker (at) yahoo (dot) com

Kestrel said...

What an exciting giveaway!

I love the Ava, Anouk and Hazel patterns. Such pretty details on them all.

Madeleine said...

I would love the Madeleine because it's my name! And the Chloe and Hazel - what lovely patterns!

Renae said...

What a great interview and awesome giveaway. I would have to choose Chloe because I've been eyeing off those cute little sleeves and button detailing for weeks; Ava because it's so sweet and pretty; and Anouk because it's so different to anything I would normally buy for myself.

Samantha said...

i love Victory Patterns!! Especially because they're by a fellow Canadian. I would choose the Hazel, Chloe and Anouk - mostly because I already have the Lola and Ava :)

Ails said...

I'd go for hazel (so pretty), Ava (my new niece's name) and Madeline (love the pockets). What a great giveaway!

Liz said...

I love these patterns! I'd have to choose Anouk, Madeline and Chloe! Thanks for the giveaway!

Annabelle said...

Oh wow! I only recently found out about Victory patterns and I love their photography, it really showcases their lovely patterns. I've had my eye on Chloe, but would also like to try out Ava and Anouk. Thanks for the giveaway!

Bundana said...

Madeline, Ava and Chloe

Why?!

Because they are so well constructed and personalizable!! I can just see the potential in them.. T'was hard to choose though, they are all lush!!

Melissa said...

What an awesome giveaway! And awesome patterns.
I would chose Chole, Hazel and Ava, because they look beautiful and depending on the fabric could be casual or dressy.

seeks said...

What a generous giveaway! I am super fond of the Lola dress, having seen various incarnations on the internet these days. I am also in love with the lines on Anouk and Chloe. Thank Kristiann for me!

Beata said...

Hmmm, Chloe, Ava and Anouk I think are my favourites! With Hazel coming a close 4th :)

Kirsty said...

It was so interesting to read about Kristiann's thoughts on your questions. I'd love to add Chloe for the neckline seam details, Madeleine for the wild pockets, and Lola for snuggling up in the cooler weather to come. Each of these would be a great addition to my pattern wardrobe.

Corinth said...

I've been hearing more and more people mention this company lately. It'd be wonderful to give their patterns a try!

My top three choices would be Chole, Ava, and Hazel. Hazel is so sweet and right on trend. I love the top parts of both Chole and Ava, Ava especially looking friendly for large hips.

Tina said...

Ah-MAY-ZING giveaway!

I'd choose Chloe, Ava, and Anouk. I'm really dying to get my hands on one of these patterns!

Tina_crossgrove(at)hotmail(dot)com

Wylde Hills said...

I would love to have the Madeleine, Chloe, and Ava! What a great giveaway!

Catherine said...

I love the vintage style of Victory Patterns - so flattering!

I would choose the Ava, Hazel and Chloe patterns.

Thanks :)

Amy said...

Oooh! Could I be so lucky to win two giveaways?! If so, I'd choose the Ava, Lola, and Chloe. They're such cute and fun dresses. They'd fit perfectly into my lifestyle.

Josephine said...

I would have to say that my favourite Victory Patterns are Ava, Hazel and Madeleine. They are just gorgeous and would suit my lifstyle and my style.

Sewing Princess said...

Thanks for sharing this interview. It allowed me to discover Victory Patterns. I like the PDF format so you can get patterns without worrying about the post. I would choose Hazel as it's elegant and smart for work. Ava for its flexibility...two patterns in one. And Chloe...I love A-line and princess seams

Kat said...

Such a nice interview. I always love to hear about people whose work I admire!
But picking only three patterns... oh my, that is hard. My absolute favourite is Madeleine, and also Ava and Hazel. Thank you!

Josephine said...

Ooh please count me in. I'm very eager to try out Ava, Hazel and Madeleine. I'm sure I could create some amazing creations with those three gorgeous patterns.

Popbabe7 said...

Hazel, Chloe and Madeleine are all lovely- but it's been very hard to choose three!! xx

Lizzie-s said...

I love these patterns, I keep spotting these coming up all over blogs and each time I like them more. My favourites are Lola, Ava and Chloe

Fiona said...

How exciting! I'd love the Ava, Chloe and Hazel patterns as they are so versatile to make for either evening or day wear

Terri Ann said...

Anouk cause it's so unusual and beautiful at the same time. Very unique.
Chloe looks like it could easily transition between casual and formal and all the in-betweens which is totally my style!
Then there's Lola and it looks so cozy and comfortable!

Great give away - I have to go follow Victory Patterns on Twitter and Facebook cause even if I don't win I'd love to get my hands on those patterns!!!

Shawnta said...

I would have to pick Lola, Hazel, and Chloe! They are very versatile looking patterns that could be dressed up or down.

Lindsey H said...

I really like Anouk, Ava, and Lola. The first two are very versatile and the Lola looks so comfortable! These are lovely patterns, thanks for the giveaway. :)

Meg the Grand said...

OH MY GOODNESS. I love love love Madeleine, Chloe and Ava. SO EXCITING!!! Thanks my dear for hosting such a lovely giveaway!

zilredloh said...

Yay! I love Victory Pattern designs. I haven't been able to purchase one yet so a 3-pack is such a generous giveaway.

My fav is the Anouk pattern's design detail at the neckline... the chevron. It looks wonderful.

My second fav is the Madeleine Pinafore... Would be such a fun, everyday piece for all occasions.

And my 3rd fav is Ava. It is so feminine and I love the idea of having one pattern that makes both a blouse and a dress.

Amy W said...

This is a fantastic giveaway! I am a little late in the game with Victory Patterns and would love to start making up all of them! My three favorites are: Ava, Madeline, and Anouk!!

Debbie said...

I would love to try these patterns. My three choices are Anouk, Chloe and Ava.

This is a great giveaway!

Katty Lea said...

Three patterns! Amazing giveaway! I love the Lola (because I get *really* excited about pockets...on anything), the Anouk (so pretty in sheer fabric), and the Hazel (love the big bow and how drapey it is -- perfect for work). All the best!

Kat

Unknown said...

It's my first time seeing Victory Patterns.. I love how they can be used as a dress and shirt!
I love the Anouk for it's details, the Ava as the top is so feminine, and the Chloe as it looks like a lot of fun to be wearing :)

Kristina Durham said...

It's my first time seeing Victory Patterns.. I love how they can be used as a dress and shirt!
I love the Anouk for it's details, the Ava as the top is so feminine, and the Chloe as it looks like a lot of fun to be wearing :)

Alessa said...

Ooh, what an interesting interview! I have had an eye on Victory patterns for quite some time, but had decided to use up some of my stash first... I fell in love at first sight with Chloe, and after seeing some of the finished versions, Lola looks great, too! I also love the interesting details of Anouk!

Blackcurrant said...

Chloe, Madeleine and Ava. Madeleine for this great teal wool crepe I have and don't know what to do with, Chloe in two tones of as-yet-undecided double knit and Ava for this great flocked mesh I have a bit of!

Emily said...

Exciting!!! I would choose Ava, Hazel and Anouk. Love the collection!

Andrea said...

Such a generous giveaway! I would choose Lola, Chloe, and Ava.

Amy said...

Amazing patterns, Ava, Chloe and Anouk are my faves and firmly on my wishlist.

J. Christina Huh said...

The Hazel -- You just need to pull it on to look instantly pulled together!

The Anouk -- It looks versatile. Fancy or dressed down.

The Chloe -- A fun look for when you're just running around town. :)

Sara Buss said...

I would choose Chloe for its classiness, Ava for its beauty and Madeleine because that is my 3 month old daughter's name (plus the pattern is very feminine and versatile)!

DjM said...

I love the Anouk Best I think it fits my "frame of mind" and The Madeline because it is classic from my days as a very young girl.The Ava is Sweet and classy. I like them all though. Am loving this giveaway. Thank you

Melissa said...

Lovely patterns! I've been coveting these for a while -
Lola, Chloe and Madeleine

I love all the other designs too but my current lifestyle is all about casual/comfortable and I think these three would be just perfect for that!

Sarah said...

I'd choose Hazel, Lola and Anouk but I'd really love all of them actually. I especially love Lola for a comfortable dress that still looks stylish. I love the tie neck of Hazel and the longer sleeves for winter and the chevron detailing that's possible with Anouk. Thanks so much for the generous giveaway.

ZoSews said...

Oh I would love to get my hands on Hazel, Ava and Chloe! Fingers crossed :o)

KHarris said...

I discovered Victory Patterns last week when Anouk was reviewed on the Sewing Pattern Review website and I must admit my heart was all a flutter when I saw the website. I would certainly want to try Anouk as I was blown away by the review but also Hazel, as I really am still just a beginner, and Chloe for its versatility and wearability.

Mady said...

What a great giveaway!I love all the patterns,but my most favourites are Hazel,Anouk and Madeleine!

b_madlen@hotmail.com

Kathy said...

I love Hazel, Chloe and Lola! So pretty!!

lisa g. said...

great giveaway, i love so many of these designs! i think my favorites are the lola, chloe and hazel.

Anna Depew said...

Thanks for offering such a great giveaway! my favorites are Hazel, Anouk, and Ava! I've had Ava on my to-do list for ages, I hope I win!

frk.bustad said...

Madeleine is gorgeous! Perfect skirt! Chloe's details are very fascinating. And super-classy Ana could so easily fit into my wardrobe. I'm so glad to be introduced to these patterns! Count me in, I'm luckily just in time!

erinkg said...

Very cool! My picks would be Hazel, Ava, and Anouck.

kimberly said...

i've JUST found out about Victory Patterns and absolutely fell in love with Anouk, Chloe and Ava. Thank you for the giveaway!